Proudly Built in Canada.
Maple Merit was designed to redefine how student success is recognized. By focusing on effort, growth, and consistency, we've created a platform that supports both students and educators in building a more positive, engaging learning environment. Every feature is rooted in one idea—effort deserves to be seen.
Where Maple Merit Began
Every great idea starts with a feeling.
For us, it was the realization that students are trying every single day… and most of that effort goes unseen.
- The courage to participate.
- The persistence to keep going.
- The small wins that never make it onto a report card.
We couldn't ignore it.
So we built Maple Merit — not just as a platform, but as a way to recognize what truly matters: effort, growth, and progress in real time.
Because when students feel seen, they don't just perform better… they believe in themselves more.
Maple Merit is where effort becomes opportunity.
The Partnership
Maple Merit was created through the partnership of Matthew Auld and Amber Wilson, combining technical innovation with entrepreneurial vision.
Amber's passion for building impactful ideas and Matthew's expertise in software development have come together to create a platform focused on motivating students and recognizing academic effort. Their shared mission is to help schools transform everyday student engagement into meaningful opportunity.
Northern Expansion
Amber Wilson and Matthew Auld launched Maple Merit in Canada with one goal — to recognize student effort at scale.
Designed for modern classrooms, the platform supports engagement, attendance, and real academic growth, while building a system that can expand across schools nationwide.
A Canadian-built solution with a growing impact.
Why Maple Merit Exists
We believe effort deserves to be seen.
Every day, students show up and try — not just in grades, but in growth, participation, and resilience. Yet so much of that effort goes unrecognized.
Maple Merit exists to change that.
We're building a platform that connects students, educators, and communities across Canada — turning everyday effort into something visible, trackable, and rewarding.
Because when effort is recognized, students don't just stay engaged… they grow with confidence.
As Maple Merit evolves, our mission is to reach millions of students, creating classrooms where motivation feels natural, progress is celebrated, and opportunity is earned through consistency — not just results.
By blending technology, gamification, and real-world rewards, we're redefining how schools inspire students in a modern world.
"Turning Effort Into Opportunity"
- Amber and Matthew
The Future of Student Motivation
"We're building more than a platform — we're building a new standard.
A future where students are recognized daily, motivation feels natural, and schools are supported by systems that actually work.
Reaching millions of students — one classroom at a time."
Amber Wilson & Matthew Auld